“Remember when!” – Nostalgia in Marketing

What is nostalgia marketing? This is a marketing tactic that allows brands to draw on the positive cultural memories from previous decades that are designed to engage with today’s campaigns and company offerings.

Small Business Recovery – COVID-19

It’s been over a year and a half since the world stopped. Not one of us imagined the impact of what COVID brought to our doorsteps. Seeing the busiest cities as ghost towns and playgrounds empty across the globe are images we will never forget.

Marketing Plan Update 2021 – Review and Adjust Marketing Plan for Optimal Results

All small businesses are in high gear as they not only work through the year but continue on the uphill climb of the COVID pandemic. Many small businesses have made changes that have been implemented into their operations to keep business doors open.

Colleen Eakins Design – Our Blog Process

The blog for Colleen Eakins Design was not introduced until January of 2012. This was around the time that WordPress was emerging as a popular content management system (CMS). At that time, Colleen redesigned the website for the WordPress platform and added the blog.

Continuing Education with Colleen Eakins Design

For Colleen Eakins, designer and small business owner, it is important to stay up-to-date on industry trends and best practices in the world of marketing and design.