Get a distinctive brand for your signature event.
I’ll give your team a cohesive visual identity built around the experience you’re creating in as little as six weeks, without leaving your designers and production partners guessing how it should look.
Your signature event deserves an identity of its own. I develop the strategy, creative direction, and visual identity that capture its atmosphere and give your team a consistent foundation to work from.
My event branding service includes:
- Discovery and creative direction: A discovery workshop, competitor research, event brand personality and tone of voice, and visual moodboards.
- Visual identity design: A custom logo suite, color palette, typography system, and supporting graphics.
- Brand guidelines: Clear guidance to help your team and production partners apply the identity consistently.
- Brand asset library: Organized design files so everyone works from the same toolkit.
- Application mockups: Examples showing how the identity could look across event touchpoints.
Your team receives the identity and guidance to put it to work. Finished ads, signage, social media graphics, and other production materials are available separately.
How I turn your event vision into a distinctive visual identity
Define the experience before picking the fonts
You’ll get a clear direction for your event’s branding, grounded in your audience, ambience, and goals. Through a discovery workshop and research into comparable events, we’ll define what makes your event distinct so the design reflects the experience you want to create.
Find the look that feels like your event
You’ll explore moodboards that show how your event could look and feel, then choose the direction that best captures your vision. This gives you confidence in the look before the full identity takes shape and keeps everyone aligned as design moves forward.
Build an identity with all the right pieces
You’ll receive a cohesive visual identity with a logo suite, color palette, typography, and supporting graphics that capture your event’s character. Through review and refinement, you’ll help shape the details so the final identity feels right and gives your event a recognizable, consistent look.
Put the identity through a dress rehearsal
You’ll see your identity in context through mockups of relevant event materials, helping you picture how the branding will come to life. This is your chance to check how the pieces work together and refine any details before approving the final identity.
Hand over the toolkit, skip the guessing game
You’ll receive organized brand files, practical guidelines, and a handoff walkthrough so your team and production partners know what to use and how to use it. With a clear toolkit in hand, they can create consistent event materials without guessing at fonts, colors, or logo placement. You’ll receive organized brand files, practical guidelines, and a handoff walkthrough so your team and production partners know what to use and how to use it. With a clear toolkit in hand, they can create consistent event materials without guessing at fonts, colors, or logo placement.
Colleen Eakins
Pronounced: Call-leen Ache-ins
You deserve to feel as proud of your event’s marketing as you do of the experience you’re creating.
I’m Colleen, and for more than 20 years, I’ve helped organizations turn their ideas into effective and thoughtful design experiences.
My experience includes branding and marketing materials for corporate-sponsored events, nonprofit fundraising galas, conferences, and public festivals.
I’ve created identities from scratch and developed fresh themes for recurring events. Some of those identities are still in use more than a decade later.
What draws me to this work is the opportunity to help people see what you’ve been envisioning all along. The atmosphere. The energy. The details that make your event worth showing up for.
That’s where my Experience-First Design Process begins. We clarify your event’s atmosphere, audience, and the impression you want to make. I translate that into a cohesive visual identity.
You’ll have a branding system your team can confidently put to work, with a clear direction for making each piece feel connected to the experience you’re creating. Don’t have a design team? I can help with that too!
If you’re ready to give your event the visuals that it deserves, and that you can be proud of, click the button and let’s talk!
Does my event need its own branding if our organization already has a visual identity?
Your organization’s branding tells people who you are. Event branding gives them a feel for the specific experience you’re inviting them to. I can create an event identity that works with your existing brand while giving the occasion its own personality.
Can you create a fresh theme for an event with existing branding?
Yes. I can build a fresh visual theme around your established event identity, giving this year’s event a distinct look while keeping the elements your audience recognizes.
What’s the benefit of a custom event identity over templates or DIY design?
Templates give you a starting point. A custom identity gives you a cohesive system designed around your event’s audience, atmosphere, and goals, so your team has a clear direction instead of piecing together graphics.
Why invest in branding when we have so many other event expenses?
Your branding helps people form an impression of your event before they attend and communicates the quality of the experience you’re investing in. For recurring events, it can also save on future design costs by giving you a lasting identity and marketing materials you can update and reuse instead of starting from scratch each year.
How do we get started?
Click the button below!
One word for Colleen…’REMARKABLE!’ I’m a bit of a perfectionist when it comes to my business and my products, so naturally I’ve always been skeptical when hiring graphic designers/photographers/etc. The bottom line is Colleen delivers results! Not just average results, but outstanding ones! Her service is second to none and the quality of work is just plain great. It’s tough finding a good graphic designer so I would argue that Colleen is that ‘needle in a haystack.’ You’re surprised when you find it, but want to keep it secret when you do.
I have been working with Colleen for a year now to help promote my company. She has done a fantastic job at a great price. I have had many clients tell me that one of the reasons they chose my company is my website and how clean and easy it is to use, Thank you Colleen!!
I’ve had the pleasure of working with Colleen Eakins several times – and each time found myself even more impressed with the caliber of her work, her creativity, her work ethic, and her professionalism. As a physician and business owner, I can be a demanding client. During our first project, Colleen had not only myself to review her designs, but an entire host of my friends, colleagues, and patients.
The entire team found the experience a pleasure, and we loved the final project so much that when opening another branch of the business, we asked for Colleen’s help once again. We were surprised to find that not only would she create a beautiful sister logo, she’d surprise us by offering to design subsequent brochures, post-cards, and mailers. Colleen has been our full service marketing team! Providing us with 2 beautiful sister logos, attractive brochures and matching mailers, we simply believe that she is professionalism and creativity defined!
I love her work. She is so creative. I always get what I ask for!! She does a fantastic job in a very timely manner.