Email Marketing – Your email list, especially when it is well-managed, is a valuable tool in your integrated marketing toolbox. It remains a classic methodology for you to keep in touch with prospects and customers.

Search Engine Optimization (SEO) – Since Google announced their switch to a ‘mobile first’ search algorithm, you will want to make sure that your site is optimized for mobile and mobile search. This switch gives preference to websites that cater to mobile site traffic and devalues the importance of websites that do not.

Social Media – By sharing funny, helpful, or just content of general interest, you can increase the number of meaningful relationships you build with existing or potential clients. Anytime your friends, fans, and family share your posts, brand awareness is raised.

Content Marketing – By creating compelling, value-added content on a consistent basis, you amass digital assets that can be shared on Social Media Channels or be used as marketing materials.

Paid Advertisements – Depending on the nature of your business, you might consider using ad programs available on Facebook, Bing, or Google. With multiple types of ad modules available, you or your marketing team can design a campaign that helps you meet your business objectives.

Mobile Apps – An investment in a mobile app allows you to sending push notifications, manage loyalty rewards programs, and make special offers. An app connects you with clients directly and without the need to read email or visit a website.

Direct Mail – Direct mail remains a trusted and legitimate method to connect with potential customers and clients in your desired target demographics. Printed mail pieces including postcards, inserts, and flyers are cost-effective and offer a longer shelf-life than it’s electronic contemporary, email.

Listing Services – When you want to make sure that your company or brand is seen by the right audience, listing services are helpful. References and links from authority sites such as Google, Bing, Yelp, Manta, Yellow Pages, Angie’s List, the Better Business Bureau, your local Chamber of Commerce, align you with your preferred audience.