Keepin’ The Lights On
Instagram & Facebook Stories
5 Ways to Leverage Your Business with Them
Get Viewer Connected
Convert Viewers into Lifetime Customers
- Cast a public opinion poll
- Take advantage of live chat (a new Instagram feature)
- Conduct a Q&A session
Go Behind the Scenes
Let Customers See Your Business from the Inside
- Show how various processes work
- Highlight interesting business events
- Create a live stream
Drive Traffic to Your Site
Have 10k+ Customers? Use The ‘Swipe Up’ Feature
- Use the “Swipe Up” feature to direct viewers to new links
- Use the feature to advertise or promote sales and products
Remain on the Radar
Think Outside the Box; Find Creative Content
- Post an unedited photo or video
- Share new, relevant industry stats
- Post a funny or inspirational image
Boost Your Brand Image
Stories No Longer End at 24 Hours
- New feature allows you to save and display your stories indefinitely
- Save favorite stories for followers and new visitors to re-review
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.