Yes, it’s on July now. So why should you start thinking about the holiday shopping season? Because you need to be prepared and plan ahead so that you don’t fall into the last minute holiday marketing trap. Speaking of last minute, how will you capture those last minute shoppers? Here are some stats on those shoppers to help you pinpoint your buyer personas for the season:

84% of consumers are expected to spend as much or more money than they did last holiday season.

88.7% of brands expect to see an increase in sales this holiday season.

2 out of every 3 shoppers want their purchases shipped free by Christmas Eve if placed by December 17.

Ecommerce Sales:

• 2016:  63.1B
• 2017:  72.3B
• 2018:  124.1B

Black Friday and Cyber Monday are the biggest online sale days.

Gift purchase estimates are for as many as 15

50% of the majority of holiday shoppers are finished with most of their purchases following Thanksgiving