Holiday Marketing Ideas

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Holiday Marketing Ideas

Christmas in July? Not quite, but now is the time to start thinking about and planning your holiday marketing ideas and initiatives. Here are some trends we’ve seen in years past.

Sales Expectations

  • 5% rise in holiday sales (2017)
  • $1 trillion dollars November/December retail sales
  • $114 billion in online sales

Local Shopping

  • 66% of consumers rely on online reviews to influence holiday purchase choices.
  • 73% of consumers plan to make online purchases.

Online Shopping

  • NO crowds
  • NO lines
  • MORE inventory choices

Mobile Shopping

  • 54% of consumers shop online for best purchases.
  • 76% of consumers using smartphones for nearby purchases visit the related business within one day.