Entries by Colleen Eakins

Are You Branding or Being Branded? Another Installment on @eZangaInc by Me.

It’s a new month! Well technically we are already halfway through July, but nevermore…I have another guest post on the eZanga Blog. This month I am staying within the topic of personal branding and asking, “Are you branding or being branded?” Curious? Then head on over to the eZanga Blog and check out my guest […]

Unplugging From Technology to Take a Breather

I recently saw an infographic in this article, “6 Myths of Social Sharing” by John Koetsier (@johnkoetsier) in my Twitter feed and I found a very interesting myth debunked.  Before I started posting more frequently on Twitter and was focusing more on my Facebook social media efforts, I operated under the assumption that people were […]

Do This, Not That When Automating Blog Posts, Social Media and Email Marketing

One of the great digital marketing debates is on whether or not you should use automation.  It has been debated ad nauseam and I am going to add my voice and opinion to the mix.  As long as digital marketing strategies exist, this debate will continue to exist.  I believe that to be true because […]

The Reason Why Your Social Media Sales Pitch Never Had a Chance

A lot of us digital marketers use social media as a means to market, generate leads, network, advertise, etc. I lump myself into this because although digital marketing services are not what I am selling, I use digital marketing as a way to grow my business. Everyone has a different strategy for how they approach […]

6 Unconventional Ways to Save Money as a Freelancer/Sole Proprietor

If you are a freelancer or a sole proprietor like me, you are always looking for ways to save money and cut costs.  Most people tend to look for ways to shave business expenses to reduce overhead.  I take things a step further and try to reduce my living expenses as well.  My thought process […]