Entries by Colleen Eakins

Unplugging From Technology to Take a Breather

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I recently saw an infographic in this article, “6 Myths of Social Sharing” by John Koetsier (@johnkoetsier) in my Twitter feed and I found a very interesting myth debunked.  Before I started posting more frequently on Twitter and was focusing more on my Facebook social media efforts, I operated under the assumption that people were […]

Do This, Not That When Automating Blog Posts, Social Media and Email Marketing

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One of the great digital marketing debates is on whether or not you should use automation.  It has been debated ad nauseam and I am going to add my voice and opinion to the mix.  As long as digital marketing strategies exist, this debate will continue to exist.  I believe that to be true because […]

The Reason Why Your Social Media Sales Pitch Never Had a Chance

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A lot of us digital marketers use social media as a means to market, generate leads, network, advertise, etc. I lump myself into this because although digital marketing services are not what I am selling, I use digital marketing as a way to grow my business. Everyone has a different strategy for how they approach […]

6 Unconventional Ways to Save Money as a Freelancer/Sole Proprietor

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If you are a freelancer or a sole proprietor like me, you are always looking for ways to save money and cut costs.  Most people tend to look for ways to shave business expenses to reduce overhead.  I take things a step further and try to reduce my living expenses as well.  My thought process […]

“Your Price is Your Price, but That’s Just Too High!”

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Today I am on a bit of a rant.  No, scratch that.  This is a public service announcement.  If you are contemplating hiring someone to perform a service but their price is out of your budget, politely thank them and move on.  If they are a professional, they will not be offended (you can’t win […]