Colleen Eakins, Art Director

About Colleen Eakins

Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: "Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!"

Entries by Colleen Eakins

If You Build It, They Will Come…Nope, Not Really.

March 7, 2014/0 Comments/in Blog, Marketing/by Colleen Eakins

If you build it (website, mobile app, web app, etc.), they will come. Not likely; at least not if you don’t market it and drive traffic to it. You just had a great website, mobile app or something else built and launched? Great! However, I don’t know you or that it even exists, so I […]

Colleen Eakins

Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”

colleeneakins.com

Lack of Engagement is like Giving a Customer the Cold Shoulder

March 6, 2014/0 Comments/in Blog, Content Marketing, Marketing, Small Business, Social Media Marketing/by Colleen Eakins

I feel that it is very important for businesses that market in the digital arena to be engaging with their audience. If you use social media, respond and interact with your audience as opposed to just posting. If you use your blog as a marketing vehicle, respond to comments and shares of your posts. If […]

Colleen Eakins

Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”

colleeneakins.com

Brand Marketing Trend: Inclusion

March 5, 2014/0 Comments/in Blog, Marketing/by Colleen Eakins

I’m noticing that brands are really trying to dial in to their customers and are crafting messages that subtly speak to them. I say subtly because most are doing it in ways that are not bold enough to alienate or piss off customers (at least in some cases). I’m seeing it more with the visuals […]

Colleen Eakins

Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”

colleeneakins.com

What Is Your Brainstorming Process?

March 3, 2014/6 Comments/in Blog, Random Musings/by Colleen Eakins

I am always curious to learn what other people do to brainstorm ideas. Whether it is for a creative, design project; a new business concept/idea; or a marketing strategy. So, I want to know. What is your process for brainstorming new ideas and concepts? Do you embark on this endeavor on your own or do […]

Colleen Eakins

Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”

colleeneakins.com

All Aboard the Email Train

February 25, 2014/0 Comments/in Blog, Email Marketing/by Colleen Eakins

Recently I have been inundated with emails. They are from retailers that I have made purchases from in the past and present; sites that I signed up to and sites that I have no recollection of ever giving my email address to, but that are reputable. It is absolutely driving me crazy and feels a […]

Colleen Eakins

Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”

colleeneakins.com