Entries by Colleen Eakins

One Size Does Not Always Fit All

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I’m tired of the one size fits all approach…to everything; marketing, life, relationships, business, networking, etc.  Maybe it is because I always seem to be that 1% that it does not fit or work for.  For instance, I apparently have a watermelon-sized head.  No one size fits all hat or adjustable ball cap ever fits […]

Don’t Think Like You; Think Like Them

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You are not the customer.  The customer is the customer.  Even if you would be a user of your product or service, you are biased.  You think it is great, awesome, stupendous and the best thing since the invention of sliced bread.  The customer might like it and even love it, but maybe not with […]

Turning Down Work :: Saying No

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Sometimes I have to say “no” and turn down work.  Sometimes it is because I know that with my current workload, I cannot realistically complete the job and give it the attention it deserves.  Sometimes it is because the work is outside the scope of services that I offer (even if I may be somewhat […]

What Perception Does Your Social Media Give About Your Brand?

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It’s a new year and many of us are reviewing our marketing strategies for the new year…or you have already done so.  Social media has become a large part of how brand’s market themselves and/or how they connect and engage with their customer base.  Because social media gives viewers a perceived snapshot of a brand […]

Spam

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I am sure that we have all been a victim of a spammer at some point in our digital lives and most of us equate spam with email.  However, some of us may be perpetrators of spam and not realize it.  I see spam as being anything obtrusive, invasive and unwanted.  So, unsolicited emails selling […]