Entries by Colleen Eakins

What Does Your Headshot Say About You? Another Installment on @eZangaInc by Me.

If you’re using personal branding as a marketing strategy or to find a job, you need a headshot and you should read my guest post over on the eZanga blog.  It’s time again for my monthly installment and this time I’m talking about the visual impact your headshot has on your personal branding strategy.  Your profile […]

Your Stuff Cannot Stink – Prove Your Ability and Worth

Yep, here we go again. Colleen is on a bit of a rant again today. What has my gears grinding today? Businesses that think they are illusionists and use smoke and mirrors to dazzle you into believing their claims. They use their messaging to tell you how great they are, but do not show you […]

Inspiration…is One Helluva Drug

I’m going to repeat that. Inspiration is one helluva drug and yes, I know that “helluva” is not actually a word (Hell-of-a). As a case and point, let’s look at Pinterest. It is an online bulletin board, where you can pin and collect ideas and inspiration. As of July 2014, there were over 30 Billion […]

Directing Traffic:: Orchestrate Your Digital Marketing Efforts

Have you ever sat and watched a police officer direct traffic? Although we may become a bit impatient with them while they do their job, our part in the matter is relatively easy. All we have to do is watch and act in the way they tell us to. They on the other hand, have […]

Social Media Icons:: Are You Using the Correct One?

Yesterday I received a marketing email from an eyeglass company that proclaimed, “Join the Conversation.”  This was followed by three social media icons for Facebook, Twitter and Google+.  All three icons were antiquated.  Completely outdated. My response to their invitation to join the conversation was in the form of a question.  “About what?  The plastic […]