I have a dream…

Today is the day the U.S. officially observes Martin Luther King, Jr.’s birthday.  His most famous speech is the “I have a dream” or Dream speech and today I wanted to share a dream of my own.  A while back for “dream day,” I posted this to Instagram:

I fear that I may never see this day come during my lifetime, but I can still dream that it can come true.  I hate there is a need to differentiate between people.  Why can’t we just be people?  Or maybe instead of a descriptor that is based on race, gender, religious belief or sexual orientation; we used positive adjectives?  Instead of me being seen as black female Colleen.  How about happy Colleen?  Always trying to stay positive Colleen?  Or use the descriptor that person puts out?  Freelance graphic designer Colleen.

When people ask me about myself, I don’t say, “well I’m female and I’m black, my religious beliefs are…”  That’s not how I describe myself or introduce myself.  Most people don’t describe themselves based on those attributes either…unless that is how they want to be known.  I would love to see a day when if someone asked, “do you know Colleen?”  The standard answer would be similar to, “Graphic designer Colleen, yeah I know her.”  🙂

Brain Dumping

It’s been almost a month and a half since I made a challenge to myself to blog every weekday (while taking weekends off) and I made an unexpected realization during this time.  I often hear writers say that writing is therapeutic for them and when my sister (in law) started blogging, she told me that it had become therapeutic for her as well.  I understood that, but I never thought that would be the case for me.  I understood it in the way that non-work related creative outlets that I engage in, like painting, photography, drawing, etc were therapeutic for me.  I consider writing to be a creative outlet, but I do not consider myself to be talented or necessarily good at it, but I enjoy it.  I think I thought that things you had a talent for could become therapeutic, not things that you were not talented at.  Therefore, I never thought I would see it as therapeutic.

I was wrong.

My brain is always in overdrive and only semi-shuts down when I (finally) fall asleep at night.  My brain is constantly buzzing with thoughts, ideas, and random things.  Blogging here has given me an outlet to dump the contents of my brain.  I worried that I might run out of things to write about when I made the challenge to myself, but my running Evernote list of things to write about continues to thrive and grow.  I dump thoughts from my brain at random times into the list and then choose something when I sit down to write.  I am finding that my brain feels…less full.  I feel like I have literally removed some of the thoughts that were taking up space in my brain.  I’m also starting to think that my growing list might also indicate that outside of writing, I might talk too much.  Does a lack of things to write about correlate to a lack of things to talk about?

It’s therapy.

My brain feels more rested in a weird way and I think it’s because I have been blogging.  I think dumping my brain out here on this blog is giving my brain and thoughts room to stretch their legs and move around.  I never thought that I would be one of those people to say it, but blogging for me has become therapeutic!

Working Around Short Comings

Do you have short comings that make things difficult as a small business owner?  A disability to work around?  I have a little of both.  I have a disability, that I won’t disclose today 🙂 and a few perceived short comings that I have to work around.  I am an introvert, I have way more right brain functionality than left (not a numbers person), I am a control freak, I have ADD and sometimes have a tendency to procrastinate.

In spite of it all, I refuse to let my short comings deter me from accomplishing my dreams.  It just means that I may have to get there on a different route than others take or in a different way.  What’s important is that I am finding ways to work around my short comings and finding the path that is right for me.

I would love to engage in some dialogue with you about perceived short comings that you may have and how you are working around them.  Scheduling, setting a routine, making to-do lists, setting reminders and calendar due dates helps me a lot on the ADD and procrastination front.  I wrote previously about dealing with my introverted-ness and business here.  What are some ways you work around your short comings?  Let’s talk in the comments below!

Being an Introverted Freelancer

I am an introvert, a freelancer and an entrepreneur.  However, I did not learn that I was an introvert until a couple of years ago.  My mother is an introvert and my father is an extravert.  Because I have the personality of my father, I have always been branded as an extrovert and my introverted ways often confuse people.  I make instant friends in one-on-one and small group situations almost everywhere I go and I am often told that I am funny and fun to be around.  However, people are confused and sometimes offended, when after meeting me I decline requests to get together frequently and socialize on a regular basis.  When I explain that I am an introvert and what that means, most people either do not believe me or do not understand introversion and think something must be wrong.  Most people think of introverts as shy people that are unable to socialize in any way.  While this may be true for some, for most it is that it takes a lot of energy to turn “on” and stay on for an extended amount of time.  Because of my personality and how I am when I turn “on,” people do not believe that I am an introvert.

As a freelancer, being an introvert is both a blessing and a curse.  The freelance lifestyle fits me as an introvert because I can work in the solitude of my home or some other solitary place without the distractions that come from being in an office environment.  I do not miss not having coworkers, water cooler chat and company activities either.  In most cases, any face-to-face business meetings that I have as a freelancer are only with one person or a small group, which for an introvert is very manageable.  However, as an introvert it means that I am unable to do a lot of face-to-face meetings on a frequent basis.  It takes a lot out of me and I need time to recharge in between them.

When I first started thinking about taking my freelance business full-time, I thought I needed to start networking to get the ball rolling and I joined a networking group.  The group was great!  However, it was a nightmare for me because of my introversion.  My time spent in the networking group is what eventually led me to figure out that I was not actually an extrovert, but an introvert with an extrovert’s personality.  In other words, I have my extroverted father’s personality and my mother’s introversion.  I felt a bit lost because I knew I needed to find a way to bring in business, but networking groups and events just were not for me.

The solution for me has been technology.  Instead of networking face-to-face, I do so digitally through social media and email.  As my client list grows, so do the referrals, which has helped immensely in terms of how much networking I need to do.  I also changed the format of my business to be more digitally based.  I use my website to take inquiries for services, email to correspond, an online project management platform to manage large projects, a cloud based invoicing system to bill and collect payments and online signatures for contracts.  Doing things in this way helps me interact, communicate and work with clients in a way that works well for me as an introvert.  It also removes a lot of pressure to have to turn “on” as much and allows me to focus more on the work that needs to be done.

I do still occasionally have face-to-face meetings and it is sometimes necessary to pick up the phone and call a client, but I do not have to do so very often and I can schedule them.  Before I learned that I was an introvert, I often wondered why I felt so tired and drained after interacting with people.  I also felt bad to dodge phone calls and decline get together requests.  Being told constantly that I had to attend networking events was also very frustrating.  Learning that I was an introvert, what that means for me as a freelancer and how to work around it has been a great thing for me.  I ran across this article on the Huffington Post this past summer and I was able to check off almost all 23 items.  If you think you might be an introvert or you want to gain a little insight into introverts, read this article:  23 Signs You’re Secretly an Introvert

Long Hashtag Gripe: #iOnlyHave140characters

I have a hashtag gripe.  While I love that brands are embracing social media and making custom hashtags for us to follow and engage with them, why must some of them be so long?  I only have 140 characters!  I was watching TV a few nights ago and saw a KFC commercial that illustrates this point.  I was admiring their use of branding throughout the entire commercial, to include a custom hashtag on the chicken bucket that was in the background.  At the end of the commercial, they used the custom hashtag to ask #HowDoYouKFC?  All I could think about (because I don’t eat KFC) was, why is the hashtag so long?  You can’t even use it in your sentence structure to help cut down on the number of characters.

I felt it would have been better to ask that question in their marketing materials (online, offline, media, etc) and have people respond with #iKFC or something else short and/or that could be used as part of a sentence.  The less characters a hashtag takes away from a tweet, the better.  The responses would allow for more freedom and creativity.  “#iKFC at my super bowl party…” might be a response for the hashtag example.

KFC is not the only example I have seen of a brand using what I consider to be a super long and cumbersome hashtag.  I think sometimes in an effort to be creative and on trend, brands sometimes forget about the actual consumer.  They want us to engage with them, they want to grab our attention, but in the case of these long and cumbersome hashtags, they are making it difficult for us to actually execute this.  For me personally, if it is difficult, I will lose interest and not do it.  Make it easy and I will say, “sure, why not?” #NoMoreSuperLongCustomBrandHashtagsIn2014