“Hot” Content Marketing Skills for 2019
Facilitate individual and team marketing campaign project success by upgrading the variety of content marketing skills and tools you use this year.
Effective Storytelling
To be effective at telling stories, it is important to understand the depth of human emotions, be able to motivate, and successfully employ psychology as well as communicate in an authentic and engaging manner.
Set Priorities
To produce consistently great content, you have to know when to say when. Some opportunities are of greater importance than others.
Collaborate
Successful marketing teams collaborate in the important areas of messaging or consistency of the message across all channels and distribution where planning and sequencing content is critical.
Use Visualization
Humans, by nature are visual. A successful marketing team strategically uses elements like color, contrast, line, scale, and balance to develop stunning design projects that will guarantee client approval.
Experiment
The secret behind effective marketing campaigns is the Minimum Viable Product (MVP) factor. In other words, it’s the minimum amount of features necessary to validate whether the product is perceived as valuable.
Analyze Everything
Be proactive in your marketing approach. Try using the hierarchy of analytics technique; which is, to determine your initial steps, follow up with the exact process to see what will happen, then analyze what actually happened.
Know It’s A Learning Process
Developing great individual or team marketing skills take time – they don’t happen overnight. Remember, knowledge and expertise are intangible skills sets that develop from years of hard work!
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.