What Not to Do in Your Email Pitch :: An Open Letter to “Alex”

With the digital marketing landscape shifting the focus more on email marketing, I seem to have been getting more and more email pitches.  Some of them are from spammers and some are legitimate.  Some make me laugh.  Some make me cringe.  Some get my attention, but most end up in the trash or flagged as […]

Hiring & Working with Vendors for Your Super Secret Project

Occasionally I am asked to submit a proposal bid on top-secret projects.  No, these are not government backed secret projects for the CIA, military or anything like that.  However, to the initiator of the project, they require secrecy and information is only shared on a need to know basis.  Sometimes I win the proposal bid […]

Are You Branding or Being Branded? Another Installment on @eZangaInc by Me.

It’s a new month! Well technically we are already halfway through July, but nevermore…I have another guest post on the eZanga Blog. This month I am staying within the topic of personal branding and asking, “Are you branding or being branded?” Curious? Then head on over to the eZanga Blog and check out my guest […]

Unplugging From Technology to Take a Breather

I recently saw an infographic in this article, “6 Myths of Social Sharing” by John Koetsier (@johnkoetsier) in my Twitter feed and I found a very interesting myth debunked.  Before I started posting more frequently on Twitter and was focusing more on my Facebook social media efforts, I operated under the assumption that people were […]

Do This, Not That When Automating Blog Posts, Social Media and Email Marketing

One of the great digital marketing debates is on whether or not you should use automation.  It has been debated ad nauseam and I am going to add my voice and opinion to the mix.  As long as digital marketing strategies exist, this debate will continue to exist.  I believe that to be true because […]

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