Keepin’ The Lights On
eCommerce Holiday Shopping Tips
Prepare Your Online Store For the Holiday Shopping Season!
Offer Generous Promotions
Start now by sending out emails to subscribers on your list. Promote products you sell that will make good gift options. Offer exclusive deals and discounts that are designed to motivate purchases.
Offer a Holiday Gift Guide
Identify items in your inventory that would make great gifts for various types of people. Highlight the products you sell according to who is most likely to buy them.
Promote Free, Fast Shipping
You can incentivize purchasing by offering free shipping after a certain spending threshold is reached by customers.
Extend Promotions
Extend your marketing and promotions beyond the traditional holiday season to customers willing to continue spending in the less competitive month of January.
Restructure Your Website
Redesign your website for short-term gift giving. Most traffic will be researching gift options. Reconfigure your products by category such as under a certain dollar amount or by age.
Use PPC to Reach a Broader Audience
Don’t stop with existing customers. Broaden your audience. Use the pay per click platform to advertise your gift inventory and promote offers to people searching for holiday gift ideas. Make your products one of the first things they see!
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.