Grow Your Business With The Right Marketing Strategy
70% of B2B marketers use content marketing to increase business by 25-95%
Set Goals
Determine why you want to produce content and create a content marketing plan
Do Your Homework
You need to clearly define your content’s target audience. Knowing that can produce relevant and valuable content that will be read and converted on. This is especially important for those who are starting out or are new to marketing.
Run A Content Audit
Start with blog posts then venture out to producing other content pieces. For instance, if you’ve been doing weekly blog posts for the past year, try producing an eBook to group all your blog posts into one ultimate guide. It will be another way to offer similar information in a different format.
Determine What Content Type You Want To Create
The varieties are endless. How-to’s, FAQs, guides, lists, and webinars are just the tip of the formatting iceberg. After you’ve been regularly publishing content on your own site for a while, you might want to start thinking about distributing your content on other sites as well.
Publish and Manage Your Content
With the help of an editorial calendar, your marketing plan should:
- Organize your content
- Keep your website on the right track
- Allow publishing of a well-balanced and diverse content library
A social media content calendar will help you promote and manage your content on other sites.
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.
