Keepin’ The Lights On
Holiday Marketing Ideas
Christmas in July? Not quite, but now is the time to start thinking about and planning your holiday marketing ideas and initiatives. Here are some trends we’ve seen in years past.
Sales Expectations
- 5% rise in holiday sales (2017)
- $1 trillion dollars November/December retail sales
- $114 billion in online sales
Local Shopping
- 66% of consumers rely on online reviews to influence holiday purchase choices.
- 73% of consumers plan to make online purchases.
Online Shopping
- NO crowds
- NO lines
- MORE inventory choices
Mobile Shopping
- 54% of consumers shop online for best purchases.
- 76% of consumers using smartphones for nearby purchases visit the related business within one day.
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.