With Design

Ensure your design, colors, logo, slogan, symbols and tone of voice are consistent across all marketing. This will stick in the minds of people and connect with your core user demographic.

With Content

Content marketing campaigns work better than individual articles or infographics. Content should be high-quality, educational, and thought-leading. It does not need to self-promote. Shareability is key. Posting content on other websites can be just as valuable as on your own.

With Social Media

A loyal follower-base can turn each follower into a brand evangelist. Determine who you want to talk to. Define a message that appeals to your target audience. Target audience + emotion + danger/risk = increased social reach.

With Public Relations

Little details matter. Success can be measured by something as simple as not appearing in the media at certain times, or through the number of invitations received to work with local businesses. It isn’t all about pulling off big stunts!

Source:

www.vertical-leap.uk/blog/how-to-increase-brand-awareness