Keepin’ The Lights On
5 Tips to Building Higher Converting Landing Pages
- Use tools like Instapage and Click Funnels. They break down landing pages according to the big data they convert through their systems.
- Go above and beyond. Engage customers with some kind of unique value proposition. This is where copy matters. Think of ways you can provide solutions through an offer they opt into.
- KISS them! In other words, keep it simple stupid. Kissmetrics can help you track the customer conversion process and adjust areas where you may be losing potential customers.
- Use testimonials, experiential data, or case studies as social proof of your viability.
- Create a video! Not everyone likes to read even the best copy. A video can explain everything customers need to know to opt in. Just keep it short and to the point. One to three minutes is sufficient with one minute being ideal.
Source: youtu.be/HJUm-MwLJMg
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.