Having a Mobile App Makes Good Business Sense

Mobile apps can be a good form of cross-platform marketing

Mobile Apps Can Be A Good Form Of Cross-Platform Marketing

  • 40% Laptops
  • 85% Smartphones
  • 7% Tablets

If deployed effectively, apps can transform business processes, significantly reduce costs, and generate valuable business intelligence

Mobile Commerce Statistics

  • 57% will not recommend a retailer with a poorly designed mobile site.
  • 66% of time spent with online retailers is on mobile devices.
  • 43% of consumers will visit a competitor’s site next after a negative mobile shopping experience.
  • 57% of consumers are more likely to engage with location based advertising.
  • 70% of online transactions occur on a mobile device.
  • 54% of consumers are willing to share their current location to receive more relevant advertising.

Source:

business-technology.co.uk/2014/06/should-your-business-develop-a-mobile-app/

nchannel.com/blog/retail-data-ecommerce-statistics/