Mobile App Marketing Trends
Convenience of being able to communicate on the go has increased mobile application popularity
Apps Drive Majority Of Digital Media Consumption
Many consumers switch between mobile and desktop when selecting products and services but 90% of time is spent on apps!
- MobileApps 60%
- Desktop 40%
Smartphones vs. Desktops
- Desktops are used mainly for more detailed review and purchasing.
- Smartphone use is more popular for engaging in social media, messaging, catching up with news, and gossip
- Retail sites are broadly equal between smartphones and desktops
Search Most Common Starting Point For Research
- 48% start with search engines
- 33% start on branded websites
- 26% start on branded apps
Usage Trends
- 42% of all mobile app sales were generated from leading 500 merchants
- 85% of people prefer native apps over mobile websites
- Average time spent on app use increased by 21% over past year
Source:
smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.
