Playing with My Emotions: The Emotional Sell
Piggy backing on what I wrote about earlier this week with “It Takes More to Keep Our Attention,” emotions are one way that marketers use as gateway into our pockets and hearts. J I know it works on me, so I will assume it works on others as well.
Make me mad and I want to fight and lead the charge.
Make me cry and I want to donate or help. The meaning in the message will stick with me more.
Make me laugh and you make me want to check you out and know more.
Extreme emotions, extreme times because advertisers, marketers and PR representatives have to go above and beyond to reach consumers.
Do emotional marketing tactics work on you?
Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”
