Keepin’ The Lights On
Best Ever Pay Per Click Budget Tips
Write Better Ad Copy
Say more with less. Better ad copy increases your Quality Score, the metric that advertisers focus on when searching for ways to run cost-effective campaigns.
Find New Keywords
One of the best strategies for saving money is to go after entirely new keywords instead of reducing the budget or lowering bids. It can have a remarkable impact on your click through rates.
Optimize Mobile Bids
Search volume today is leaning increasingly toward the use of mobile apps. A good idea is to optimize your account settings to maximize results as more people use mobile devices to search for goods and services.
Refine Match Types
Sloppy match types are known to be extra hard on the budget so be sure to check that your match types are appropriately set.
Remarket Visitors
Remarket visitors that come to your site to ensure conversions during a single session. With new features and functionality, tools such as AdWords (aka Google Ads) provide you with tips for maximizing your return on investment in remarketing campaigns.
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.