Keepin’ The Lights On
Small Business Print Statistics
Digital vs Print Marketing Materials
Just because more time is spent online these days does not mean print marketing materials no longer work effectively. Rest assured, print is not dead!
Advertising/Media
96% | of news reading is still in print.
82% | of internet users trust print advertising to help make their purchasing decisions.
59% | of customers find print more engaging than online articles.
Direct Marketing
82% | of direct mail is read in under a minute.
92% | of young shoppers rely on direct mail to aid in making buying decisions.
70% | of Americans find direct mail more personal than online mail.
Commerce
96% | of consumers associate the quality of the print marketing materials to the quality of the business itself.
82% | of consumers prefer to shop with a business that has custom printed marketing materials like business cards, signs, flyers, and banners.
59% | of consumers agree there is a need for print marketing materials.
Source: colleeneakns.me/2UqpJqr
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.