Add Value

Create content that adds value while maintaining relevance for your target audience.  Examine your existing content; add the most popular topics.  Find the best way to combine the right timing and context that will beat your competitors.

Facilitate Visitor Browsing

The user experience is critical to SEO. Tweak it to ensure a smooth visit. Fix broken links, check page speed, make sure content is appealing.

Invest Time in Your Content

Time spent on optimization is useless if the content is unappealing.  Monitor  key words, stats, and levels of engagement on each topic.  Find what users expect from your pages Think like a reader.

Optimize Visual Content

Visual content also affects SEO.  Think carefully about titles, add keywords, be aware of the file sizes, create a video transcript to accompany search engine content discovery. Be unique.  Make your visual content shareable.

Keep Your Online Footprint Up to Date

Experiment with new platforms to promote your presence.