SEO Steps Every Local Online Marketer Needs to Take
Not showing up in local search is tantamount to professional suicide
Step 1: Research local search behavior.
Local searches lead 50% of mobile visitors to visit stores within one day. Get your business listed.
Step 2: Target your ads to local consumers.
Consumers have a clear preference when it comes to having ads customized to their surroundings.
Step 3: Include key contact and local information.
Address and location are the primary pieces of information sought by local searchers. Consumers look for product/services, operation hours, driving directions, coupons, and specials.
Step 4: Develop a reliable business referral system.
Consumers are turning to online reviews more often to get recommendations and
referrals for local businesses.
Step 5: Optimize your site and content for local SEO.
Ranking in local search is undeniable because local searches lead to in-store visits and sales. In other words, high local search rankings=increased traffic and revenue.
Step 6: Create a mobile app to capture more business.
Entice consumers to spend money in your business through the use of mobile coupon campaigns.
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.
