Start Link Building Like a PR Pro
Five Ways to Build Links Using Time-Worn Media Relations Techniques
#1: Influencers
Use the law of reciprocity – if you do something for an influencer, he will feel a need to help you out. Send influencers helpful articles that have nothing to do with your site. When the time is right, they’ll be more apt to link to what you want them to, even if it’s not quite a fit.
#2: Opportunities
When a news story that affects your niche hits, be ready. Offer expert commentary. Expert commentary almost always comes with a mention and a link.
#3: Press Release
Like you, influencers are monitoring for new stories. If you use the right keywords, they will see your press release. If you have news that you really want a link from, send the press release before it goes live. Influencers love breaking a story!
#4: HARO
Help a Reporter Out is a resource founded to provide reporters with news worthy stories compiled from an email list. This is a veritable linking gold mine you won’t want to overlook.
#5: Subject Matter
Become a subject matter expert in the client’s industry. Be proficient enough to identify linking opportunities when they arise. If your niche is wide, try to narrow it. The more you can narrow it, the easier it is to be perceived as an expert.
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.
