Thinking Visually
Stock photography tips to help you source imagery for your business’ marketing and graphic design needs.
STOCK PHOTOGRAPHY DEFINED
Stock photography is previously created artistic work that the author retains copyright ownership. You may have to pay a fee to use.
THE BENEFITS
Using stock photography saves time and money. Once the photo is purchased, it is often downloadable and ready for use. Hiring a photographer and setting up a custom shoot can be costly.
COST
Royalty-Free (RF): Pre-set images that can be duplicated many times without the need to pay royalties. Prices range from as low as $1/image to upwards of $500/image.
Rights-Managed (RM): Cost is either for a 1-time usage/instance of an image or usage for only a specified period of time.
USES
Images are licensed for usage in commercial, editorial, or personal purposes. When purchasing stock photography, pay attention to the type of license and any usage restrictions that license may carry.
Source: stockphotosecrets.com/questions-answers/what-are-stock-images.html
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.