Many professionals rely on referrals or personal connections to get business. However, marketing can be a great way to boost a brand, cast a wider net, and attract even more clients. Video is one marketing tool that you can use to attract consumer attention. If you’ve never used video marketing before, you may be wondering where to get started. Here, Colleen Eakins Design presents this guide to help you get started.

Understand the Benefits of Video

You might think that video marketing isn’t relevant to your industry. In fact, video marketing is an effective approach that can be applied to all kinds of industries. Studies suggest that video marketing can help businesses boost brand awareness by 70%, increase traffic by 51%, and enhance sales by 34%. Clearly, video marketing shouldn’t be ignored. This is a great way to gain exposure and drive engagement.

Learn the Skills You Need

Returning to school online to earn a Master’s degree can be a strategic move to enhance your video marketing practices, particularly through the application of data analysis. Enrolling in an available online data science Master’s program offers the flexibility to balance your studies with existing work commitments, allowing you to immediately apply new skills and insights to your current role.

The specialized curriculum in data science will equip you with advanced techniques for interpreting and leveraging data, enabling you to make more informed, impactful decisions in your video marketing strategies. By integrating these data analysis skills, you can significantly improve the effectiveness and efficiency of your marketing campaigns, tailoring content to better meet the needs and interests of your target audience.

Figure Out What Kinds of Videos to Make

There are many types of marketing videos to choose from. You want to make sure that you pick a format that’s fitting for your industry. For example, an explainer video can provide in-depth insights into your processes. A product demo video can detail your goods or services for possible clients. You can also make videos that provide general insights into your company, like a company culture video.

Set a Budget and Get the Tools You Need

Video content marketing doesn’t have to be super expensive. There are plenty of tools that can help you cut costs. One way to save is by adding stock videos that are royalty-free. By signing up for a subscription service, you can access a lot of high-quality videos at one affordable rate. MotionCue has a roundup of other cost-efficient tools you can use to create your own videos, such as Renderforest, Moovly, Biteable, Animoto, and Powtoon.

Share Your Videos with the World

Once your videos are ready to share, it’s time to promote them proactively. You can boost videos on your website or share them via social media or email lists. When deciding where to share your videos, create a marketing plan. This can help you identify a target audience and figure out how best to reach them. A marketing plan should include your business goals, messaging, target audience, budget, and expected results, among other points.

Use SEO to boost your videos’ reach

Videos are a great marketing tool because they can be picked up by search engines like Google. This increases the likelihood that more people will see them. It’s important that you use SEO practices for all your content, including videos. Start by doing advanced video SEO keyword research. Then, add a video title, video description, YouTube video tags, video transcript, and video sitemap. Once the video is posted, make sure to engage with comments.

Reap the Rewards of Video Marketing

Video marketing is a tool that many companies ignore. If you master it now, you can gain a competitive edge. The above guide offers some tips to help, from using stock images to save on production costs to leveraging SEO to boost your reach.

For branding, design, web development, and video marketing, contact Colleen Eakins Design today!

:: Guest Post by Kathleen Carter::

Kathleen Carter enjoys educating her peers and others about Asperger’s Syndrome. Recently, she began writing proudly about how her experiences differ from other people her age. She is so grateful to have the opportunity to write for EducatorLabs.