Keepin’ The Lights On
Video vs. Podcast
Which Channel Performs Better?
| Video | Podcast |
|---|---|
| Video tools such as LOOM are used to accompany email messages. Easily created, it can notify the recipient where the message originates from. | Podcasts as spoken word audio only messages tend to create a strong bond with listeners. In other words, audio hosts create stronger emotional bonds with their audience. |
| Video tools have the advantage of creating a more intimate, visual and audio experience for viewers. Videos convey more emotion. | Podcasts are especially great for building community associations related to specific topics. Many successful ones are geared toward specific issues or based on the personality of the host. |
| Videos are also easier to produce than podcasts. The time savings are invaluable if there are deadlines to be met. | Podcasts may be more challenging to produce than video. Yet for businesses with less than 25 employees, the benefits are good. |
| Videos convey body language, vocal intonations, and other details that are not communicated as well during a podcast or similar venue. | Busy listeners can best be reached through podcasts. Drivers, exercisers, or other actively engaged people are more apt to obtain information from a radio type platform. |
Source: https://colleeneakns.me/2XN0xev
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.