Check the Bounce Rate

Your website analytics indicate how users navigate through your site.  One of the biggest analytics to look for is the bounce rate which is the rate at which users are leaving your website.

Slow Loading Pages

Checking the speed of your site is good SEO practice. Websites with high quality content and fast page load speeds rank higher in search engines than slower loading websites.

Technical Errors

If users remain on your site for only a few seconds, you may have a 404 issue. Take a look at your site from your visitors’ point of view.  Check for crawl errors.

Too Many Popups

Popups make it difficult to find actual content which keeps the average user from sticking around.  It also causes navigation issues.  Make sure your website’s sitemap is coherent and flows comfortably.

Mobile Devices

More and more visitors utilize mobile devices to access the Internet.  Ensure your website’s buttons are easy to access via a mobile device. Make your landing pages accessible via mobile phone.

Visual Design

The way the Internet works, by the time you update your website, it’s already depreciating.  First impressions mean everything.  Don’t lose credibility with a poor design.  The most popular trend is for the simple modular design.