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Why Personalization Matters

Increase Sales Revenue With A Personal Touch

86% of consumers report personalization as playing a role in their purchasing decision

53% of consumers like when retailers recognize them as the same person across all brand platforms and channels

62% of consumers have paid more for a service or recommended it to a friend, due to the personalization of that product/service from the brand

Can deliver 5x-8x higher ROI over generic targeting

Marketers at the senior level agree that personalization can lead to increased sales and higher response rates