Entries by Colleen Eakins

What To Do When You Have Nothing To Write About

They say every great writer experiences writer’s block…well; I’m not a great writer.  I enjoy writing and I see it as a creative outlet for my brain to dump out its contents.  However, sometimes it’s content is empty and I cannot think of anything to write about.  That is my writer’s block.  It seems to […]

Writing to 10th Graders

Over the weekend I had a conversation about marketing and writing with my mother.  A client of mine had written a scholarly paper and wanted to use it as the basis for an ebook.  The intent with the ebook was to get people to sign up for a mailing list (they would receive a free […]

Playing with My Emotions: The Emotional Sell

Piggy backing on what I wrote about earlier this week with “It Takes More to Keep Our Attention,” emotions are one way that marketers use as gateway into our pockets and hearts.  J  I know it works on me, so I will assume it works on others as well. Make me mad and I want […]

It Takes More to Keep Our Attention

Advances in technology and industry have made it harder to please people.  We are a society that is often distracted, busy, impatient and easily bored.  Look at how children stay entertained or at least what is manufactured and marketed to keep them entertained.  A long, long time ago, just a rock, forked twig and a […]

Why I Love Marketing

I had a conversation with my brother over the weekend about why we love marketing.  He graduated with a degree in marketing and we talked about some of the reasons why he wanted to get into the field.  As a designer, I was instantly thrust into the field the minute I landed my first job […]