Entries by Colleen Eakins

When the Boss Gets Sick: Part 2

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Yesterday I talked about how I use auto responders and auto reply emails to notify clients and potential clients that I am out of the office.  This is a great way to notify people that I am out, but not so great if a client has an emergency that they need taken care of.  This […]

When the Boss Gets Sick: Part 1

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I do not get sick very often, but I recently fell ill to the point that I needed to take some time off from work.  The great part about being the boss is that you do not need to file a vacation request or ask for sick leave.  However, the awful part about being the […]

My New Year’s Resolution for 2014

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Last year I made a couple of business resolutions that I came pretty close to achieving.  This year, I am making a resolution that is both personal and business related.  My resolution for 2014 is to make more art…  For some, this might sound weird because I am a graphic designer and for some, what […]

Doing Something for the Benefit of Exposure May Not be Worth it

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Providing a service or product for free for exposure, or spending money on something for the sake of the exposure, is often a glamorous lie.  In most cases, exposure does not actually pay any bills and most bill collectors will not accept it as a form of payment. I feel new businesses and up-starts fall […]

Random Musing:: Email Marketing

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The effectiveness and relevancy of email marketing in todays technical landscape is a topic that I see pop in and out of marketing debates.  There is a school of thought that sees email marketing as a dead tactic and not relevant.  I think this thought is primarily because it’s no longer the cool trendy marketing […]