Entries by Colleen Eakins

How to Make Your Head Explode

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If you are a small business owner, entrepreneur, solopreneur or a freelancer, you are constantly looking for ways to increase the profitability of your business.  This could be from a logistics standpoint or from a marketing standpoint, but no matter what, consuming information is the base to do so.  Why; because knowledge is power.  Knowledge […]

The Best Gift Idea for Entrepreneurs: An Introduction

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‘Tis the season to be jolly…and to give gifts.  I recently read an article that was posted on LinkedIn by Adam Grant about the gift of giving an introduction.  In the article he wrote about the value giving someone an introduction can bring and the relatively low cost of doing so.  He also chronicled introductions […]

Beyoncé:: No Promotion was Marketing

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Friday I woke up to a stream of Beyoncé photos and screenshots of her new album in my Instagram feed.  In case you had not heard or are not a fan of Beyoncé, she released a new album on Friday, December the 13th.  This came as a shock and a surprise to most people because […]

2014 Marketing/Business Predictions

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I thought I would jump on the 2014 prediction bandwagon with a few of my own.  I think that 2014 will see some interesting shifts not so much in the type of marketing that we are seeing now in the digital landscape, but how it is done.  To explain, I will start with my first […]

“I Want to Blog to Make Money.”

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The title of this post is a statement that I hear fairly often.  Very recently, I had a conversation with a childhood friend of my mother’s about blogging.  I have been giving advisement to my sister-in-law, whom I like to refer to as just my sister, about her blog.  It started as a hobby for […]