Entries by Colleen Eakins

Behind the Scenes: My Logo Design Process

I thought I would take a little time to give a behind the scenes look at my logo design process.  Because I like to think of my logo design services as more of a development process, I thought it might be cool to see what steps I take to get to the final finished design. […]

I Need A Website! Where do I Start?!?

You have started a business, developed a new product or you are an established business that does not have a web presence.  You know that in order to compete in today’s technologically driven landscape; you need a website.  The problem?  You do not know where to start, what you need or what it even means […]

Landing Pages: The What & Why

If you are an e-commerce business or you are a small business focusing on an online marketing strategy; you have probably heard the words “Landing Page.”  What are landing pages?  They are single web pages designed to get the visitor to commit a very specific action or to deliver a very specific set of information.  […]

Free eGuide: DIY Mobile Content Creation

I often get remarks by those that follow me on Instagram, about the quality of my photos and many are surprised to learn that 90% of what I post on Instagram is shot by me with my iPhone and edited on my iPad.  People assume that because I am a graphic designer, that the visual […]

Facebook Fan Pages vs. Facebook Groups

I am often asked what the difference is between a Facebook Fan Page and a Facebook Group.  The next question is always, “which should I create.”  The answer to the second question depends on what you are trying to accomplish by creating either. Let’s start with a basic definition of the two: Facebook Fan Page:  […]