Entries by Colleen Eakins

Is Content Marketing a Trend?

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I start today’s post off with another question:  Is content marketing a trend? My answer:  No. “Content Marketing” is the latest marketing buzz word that is being thrown around amongst marketers, entrepreneurs and digital strategists.  According to Wikipedia, “Content marketing is any marketing format that involves the creation and sharing of media and publishing content […]

Content Marketing: Is Blogging Dead?

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I have seen the question come up of whether or not blogging is dead fairly often recently.  For many, blogging is a part of their content marketing strategy.  For most that are using content marketing as a strategy, blogging is the only method that they are employing.  Blogging has been around for a long time, […]

A Call for Guest Blog Submissions

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Last week I announced that I was challenging myself to write [almost] daily blog posts.  I plan to write and post on the blog Monday – Friday and continue to keep the weekends free from work.  Part of my plan to keep up an almost daily blogging schedule is to also open the blog up […]

Setting a Schedule & Plan to Execute a Daily Blogging Goal

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Last week I announced here that I had set a goal of [almost] daily blogging.  So, my first challenge is to figure out how to make that an attainable goal for myself and for me that means planning and scheduling.  I already use a daily to-do list that I make at the end of every […]

Black Friday/Cyber Monday 2013 Tech Deals for Small Businesses

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Ah, it’s that magical time of year that we all look forward to…DEALS!  As a small business owner, I am always looking for ways to save money.  For me, keeping my overhead as low as possible and using technology are two of the most important aspects of my business.  With Black Friday and Cyber Monday […]