Entries by Colleen Eakins

Facebook Fan Pages vs. Facebook Groups

I am often asked what the difference is between a Facebook Fan Page and a Facebook Group.  The next question is always, “which should I create.”  The answer to the second question depends on what you are trying to accomplish by creating either. Let’s start with a basic definition of the two: Facebook Fan Page:  […]

Law of Attraction for Business :: Food for Thought

The basic foundation of the “Law of Attraction” can be applicable to small business owners and entrepreneurs just starting out in their business ventures.  Proponents of the Law of Attraction believe that like attracts like.  If you put out negative energy, you will receive negativity in return, but if you put out positive energy, you […]

Social Media Day is Sunday, June 30th

  Social Media Day is being celebrated on Sunday, June 30, 2013 and there are a ton of events scheduled to happen on this day to celebrate social media.  Yours truly will be co-hosting a TweetChat with Janeen Geary Violante of Hudson Valley, a graphic design and web design firm. We will be asking and […]

Making Use of Google Products

Most people are only aware of how to use Google as a search engine tool, but if you operate a small business, you may find Google’s various free tools to be beneficial.  Google has a full suite of tools that range from free – to paid, for business usage.  Today’s post will focus on the […]

5 Free Small Business Tools

Technology has been my greatest ally for running my business.  I often say that if it were not for technology, I am not sure that I would have a business.  Over the past few years, we have seen a rise in tech start-ups; that are creating a slew of online applications, mobile apps, and services […]