Entries by Colleen Eakins

Your Business Needs a Blog :: Part 1

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When working with new web design clients, one of the questions that I ask when sorting out the content that will go on their website, is whether or not they will have a blog.  Often times, their answer is in the form of a question, “Do I need one?  My answer is always “yes.”  I […]

Think Like Your Customer, Make More Revenue

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You hear it asked all of the time, “How do I make more revenue?”  The simple answer is to think like your customer.  This simple rule can make a world of difference when applied to your marketing plans, product development and the services you offer.  Often times, businesses approach their marketing from their own perspective, […]

KISS:: Keep It Simple Stupid

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The KISS acronym is a common term used within a variety of industries, namely marketing.  While I think it is a great concept and rule of thumb, I am not very fond of the “stupid” part.  I feel that whoever came up with this acronym thought it would be cool if it spelled out the […]

3 Tips to Get Through the Slow Times

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[youtube=http://youtu.be/D_KNsJNoamA&w=640&h=385] If you are like me, your business has slow seasons and busy seasons that consistently happen at the same time every year. Here are a three tips to help you get through the slow times. Colleen EakinsColleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 […]

Why You Should Invest in Your Logo

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This is a repost of an article I wrote for Under30CEO.  Click here to see the original post. Your logo is the face of your brand and helps to form the perceptions that people will have about you and your business.  It is also the symbol that jumpstarts your brand’s recognition and you want it […]