Choose What to Brand

The name of your brand is important because it determines how your customers will perceive you. A name well selected is essential if you want it to generate customer loyalty.

Distinguish the Name

Find a starting point from which to make your brand distinctive from the rest of the industry competition. Begin with a premise that is truly one degree away from your rivals.

Make it Web Friendly

Choose a name that helps people find you quickly to put yourself ahead of the game. It’s important to choose a name that’s easy to say, spell, and type into Google — even if it’s a made-up word. Remember, if customers can’t find you, they’ll end up finding someone else!

Use Catchy Descriptors

Achieve originality with some fun wordplay. As an idea starter, look at examples of companies with clever titles and think about what you would come up with for your brand.

Keep it Simple

A business name shouldn’t be a mashup of words trying to accomplish too many things; instead, it needs to evoke positive emotions and associations in both you and your future customers.

Source:  logojoy.com/blog/checklist-how-to-come-up-with-a-catchy-and-creative-business-name/