What’s Happening with Modern Logo Design Trends

The current time is a fantastic time in the history of modern logo design trends. High-end illustration programs and experienced designers are pushing the envelope for corporate branding.

There’s no doubt that branding is crucial to business success. The world’s most famous companies all have instantly-identifiable brand elements. Powerful images help consumers make strong associations with products. The best logos “sum up” the corporate vision perfectly

In the present time, logos are always changing to meet new needs. Trends change monthly, but everything from minimalist themes through cartoon style branding is available. Most designers look for a way to incorporate the company’s mission into a synthetic glyph.

A robust visual representation for a brand is one that’s recognizable and conveys at least some sort of meaning. The symbolism doesn’t have to be intense, but anything that helps people remember the company is always useful.

Tech companies lead the way with logos with reductionist glyphs that cut straight to the point. Think of the “tweeting bird” icon for Twitter.

Minimalist Logo Designs Remain Popular

If you think about minimalism for logo designs, it makes a lot of sense. The less ornate the image, the smaller the chance of making a mistake. Precise artwork adds a stronger emphasis to branding and is often the result of extensive experience.

Take the Road Most Travelled

Logos are design elements that can easily go awry, when ‘thinking outside of the box’ and taking a design direction that is unsual. In fact, taking the safe bet and sticking with industry-popular colors, fonts, and messaging has a strong correlation with success.

Geometric Designs are Always an Option

Geometric shapes are a logo option for any business. It’s essential to research the final creation, especially if you’re hoping for an all-original finished product. These shapes are well-traveled territory for graphic designers, for the simple reason they are building blocks for polished logos.

Building a final presentation for a branding element means coordinating the tagline, logo, graphics, and font into a cohesive composition. The company has to be happy with the work and it’s worth testing it with end users. The whole process may be a bit time-consuming, but utilizing the correct design elements are essential. Do it right the first time and the investment in quality graphics will yield a significant return.

Typography to the Rescue

Since fonts dominate logos, typographic designs are a reasonable choice. There are many fonts available these days and making a new one can be an option with some designers.

Some of the most famous logos of all time are typographic and the trend has been gaining recently.

Forget the Colors

Black and white logos are elegant and striking. Black lettering on white backgrounds is one of the most straightforward graphics to read. For clarity, few other options offer the same wallop.

A distinct advantage for this color scheme is that it matches well with just about everything else. Blending and mixing and matching your current branding elements is more convenient. For companies considering plugging a new logo into an existing network of digital assets, a black and white logo is an option.

Stack Letters for Maximum Impact

If you have an unusual configuration of letters in your corporate identity, you may consider letter-stacking for your logo. This technique is an excellent way to add styling in a subtle and sophisticated manner. The best way to see if you like this look is by experimenting.

Stack a few different fonts and go from there. You’ll know when you hit upon a theme that’s usable and crisp. Modern logos are almost always appealing and few methods are more stylish than this one.

Your brand should have room to evolve. That’s why there’s no reason to tie too much literal meaning in your art. For example, incorporating the year “2018” into your design will present a problem for you soon enough! Be wary of overly-trendy ideas because they may not be hot tomorrow.

Convey your core values and mission. The imagery you select will need to get the point across clearly to potential and current customers and partners. The better you present that idea, the more likely they’ll respond favorably. Missing the mark could have disastrous consequences.

Be precise to avoid confusion. There are laws against being too similar to someone else’s logo. These rules exist because similar logos and graphics confuse consumers to no end! Being on-target is not always easy, but it’s still worth it because the opposite causes significant problems.

Logo design is another form of communication. That’s why there’s no need to go off on a tangent. Your logo serves as a central representation of all your other marketing assets. As such, it has a central role in your organization, so you should choose it carefully.

Armed with fresh knowledge and a plan, assembling the final pieces for a fantastic logo should not be a problem. The power is in your hands to create a compelling, lasting image that is an accurate reflection of your organization’s goals and experience.