Location Marketing

Geomarketing – Location Data Marketing

/0 Comments/in , , , /by

We have all have seen the location pop-up box asking if it’s okay to use our location to automate searches, directions, etc. This can be very helpful and results are shown faster and more accurate for the intended user. However, how does this effect marketing in business? Is this a negative or positive trend for digital and mobile campaigns?

Read more
Who’s protecting the Internet? ICANN is.

Who’s protecting the Internet? ICANN is.

/0 Comments/in , , , /by

Established in 1998 in Southern California, ICANN is the Internet Corporation for Assigned Names and Numbers. A world-wide non-profit organization dedicated to keeping the internet safe and information secure through coordinated maintenance and procedures of several databases related to domain name registries and IP addresses.

Read more
Small Business Mistakes

Top 5 Small Business Mistakes in Data Collection and Storage

/0 Comments/in , , /by

Infographic that highlights typical small business mistakes with data collection and storage.

Read more
Voice Search Marketing

Voice Search in the Marketing Mix

/0 Comments/in , , , /by

What is voice search? Voice search is simply a technology that allows users to complete searches by speaking in to a device, usually their smartphones. Home assistant devices, such as Google Home and Amazon Echo are becoming more prevalent in the usage of voice search. According to a study done by Search Engine Land, 50% of all searches will be done through voice by 2020.

Read more
Email Marketing Rules and Regulations Surrounding Email Solicitations

Email Marketing Rules and Regulations Surrounding Email Solicitations

/0 Comments/in , , , , /by

The excitement of starting a new business and receiving that first customer is a feeling that is not a one size fits all. Pending the service or product that is offered, the email marketing solution or product that is delivered can bring a full bag of emotions, with a sense of accomplishment and worthiness that cannot be taken away or diminished. That is, if the business conducted their email marketing solicitations within set rules, laws and regulations, primarily for emails.

Read more