Entries by Meghan McClure Miller

Content Marketing Trends Moving in to 2022

Content marketing can been seen as your companies’ “authentic voice” because it deals more with education versus the push of promotional marketing we are all used to from days past. Content marketing is a large part of your consumer’s entire experience with your brand than just being seen as another sale.

“Remember when!” – Nostalgia in Marketing

What is nostalgia marketing? This is a marketing tactic that allows brands to draw on the positive cultural memories from previous decades that are designed to engage with today’s campaigns and company offerings.

Small Business Recovery – COVID-19

It’s been over a year and a half since the world stopped. Not one of us imagined the impact of what COVID brought to our doorsteps. Seeing the busiest cities as ghost towns and playgrounds empty across the globe are images we will never forget.

Marketing Plan Update 2021 – Review and Adjust Marketing Plan for Optimal Results

All small businesses are in high gear as they not only work through the year but continue on the uphill climb of the COVID pandemic. Many small businesses have made changes that have been implemented into their operations to keep business doors open.