Don’t Get Deleted! Tips to Get Users to Download and Keep Your App Installed

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As more people worldwide gravitate towards using Smartphones and other Mobile devices to access the Internet, savvy businesses understand the need to stay connected with their target audiences on their preferred mobile devices. A recent study conducted by Pew Research found that just over one in ten Americans are “Smartphone Only” Internet users, meaning that they don’t have traditional Internet Services such as DSL, Fiber, or Cable in their home. What is even more interesting is that many Americans now spend anywhere from 5 – 10 hours daily using their Smartphones and other mobile devices.

Connect With Your Mobile Market

As you can imagine, mobile users are among some of the most loyal, and their dependency on these devices offers you a unique opportunity to get – and stay – connected with this avid user base. This opportunity is what’s commonly known as a Mobile App.

Unlike traditional websites where people typically access your site by typing in the URL or using a search bar, a mobile app requires that your user download your app to their Smartphone or Mobile Device.

Depending on the nature of your business, you might consider offering people who download your mobile app an incentive or promotional offer for doing so. For instance, a beauty salon might offer a 10% discount on services for using the app to schedule their next appointment or service. Your mobile app works as a critical part of your overall marketing and sales funnel. Features such as the ability to send “Push Notifications” directly to your app users offers a convenient way to alert your mobile app users about flash sales, special offers, or other promotions to drive traffic to your business.

By enticing clients and customers with exclusive offers, coupons and other rewards that are only available via your app, you’re taking steps to increase customer loyalty and patronage. By adding value, the careful use of promos and incentives helps assure that people who downloaded your app on their mobile devices keep them installed.

The Magic Of Push Notifications

If you want an “on-demand” way to broadcast an offer to your patrons, fans, and followers, Push Notifications are the perfect way to accomplish this marketing feat. Instead of your message getting routed to an Email (that may or may not get monitored on a regular basis) your marketing message is delivered like a text message. According to reports, 90% of people read text messages, so the likelihood that your communication reaches your target market is almost guaranteed. Once the message gets sent through the system, mobile users will get a pop-up on their Smartphone or Tablet with your message. How cool is it to know that you get your potential customer’s undivided attention?

Mobile Apps As Part Of Your Overall Marketing Strategy

It stands to reason that you want to derive as much value as possible for all of your marketing and advertising budgets and efforts. In addition to offering a cutting-edge mobile app, it’s always a sound marketing approach to build your audience using organic methodologies and paid advertising including Print, Online, and Social Media ads. 

One of the reasons that using Print and Online ads is so useful is because people might be reluctant to download your mobile app if they aren’t familiar with your brand or business. Online and Print ads are effective at raising brand awareness and building trust with the consumer.

Once you’ve established a baseline relationship with potential new clients, they are more likely to download your mobile app to take advantage of the special offers and promotions you offer via your app. In a nutshell, all of your marketing efforts work in combination with one another to stabilize your blended advertising costs.

Finding The Right Marketing Mix

Most successful business owners understand the importance of getting their marketing mix just right. Not only do you want to be able to attract new customers to your business, but you also want to be able to build repeat business with your existing customer base. As the old saying goes, “Rome wasn’t built in a day.” But if you work every day to build your business, you’re taking the right steps towards lasting success – and marketing has a lot to do with your end results.

Failure to target mobile internet users could perhaps be one of the biggest mistakes any business could make, because of the high degree of engagement people have with their Smartphones. All you need to do to see just how accurate this statement is, is by taking a look around you almost everywhere you go. People are always on their mobile devices doing something, whether it’s making a phone call, listening to music, watching videos, or hailing a ride with apps like Uber or Lyft. By increasing your coverage and market share with these same mobile users, you get the chance to increase your sales volume, revenue, and profit, which are the benchmarks for success for all companies.

Launch Your Mobile App and Marketing Campaigns With Ease

Want to launch your mobile app and marketing campaign but not sure where to start? No worries! The experts at Colleen Eakins Design are here to help you achieve your business goals with mobile apps, graphic design, and web design that work. Our job is to make sure that our customers look good online, digitally and in print, so they can focus on the core areas of their business where they excel. We help you get ahead of your competition by giving your customers, and potential clients access to one of the things they love the most, mobile apps!

We’re happy to work with companies of all sizes to develop a mobile app that helps them meet their business objectives. If you’re ready to extend your marketing efforts into the growing mobile market, Contact Us today to start the discussion about your mobile app needs. We look forward to hearing from you!

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Colleen EakinsColleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it […]

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Discover Why a Loyalty Rewards Program and App Should Be Your Next Move

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Small business owners know there’s a battle going on for customer’s attentions. People have short attention spans these days and are always looking for something new to interest them. Loyalty rewards programs are popular because they help win back eyeballs that otherwise might not come back. Rewarding your best clients makes sense because they buy more when you do!

Acquiring new customers is the hardest part of running a business. It’s an expensive process and not one that’s easy to do on a day-to-day basis. That’s why loyalty rewards programs resonate with owners and operators. They are an easy way to hang on to the customers you already have while encouraging them to spend more. Your organization doesn’t have to stop when it comes to promoting customer loyalty.

Products Are Outstanding App Ideas

Your product can become an app, which is a fast way to reach a vast new audience. Chances are your product already has many of the components in place to transform into a business application. Tons of companies already use this approach effectively to gain mobile usage. Face facts, if you aren’t already catering to a mobile market, you’re behind the curve. A majority of internet users are on mobile devices, and the trend won’t reverse.

Speak with your app developer to cover your options. With a bit of ingenuity, she can help you deliver a compelling application to users to expand your market.

Get Users to Engage

Apps don’t mean much unless people use and interact with them. It’s crucial that you design your offering with this fact in mind. There’s no doubt that users expect engagement. When they ask a question, they want answers fast. Companies take advantage of this opportunity by providing them with excellent, custom service. Personalizing their experience is one of the best ways to keep people coming back.

Transparency Helps Increase Participation

It’s always a good idea to be transparent with your loyalty rewards program. Your customers will want to know what precise benefits they get when they join. Spell it all out, and you’ll find that your participation rates are sky high. Deliver on the advantages you outline and you’ll find that people are more than happy to continue their business relationship with your organization. It’s a challenge to keep people around, so it’s necessary to have a high standard of quality built into your program.

Increase Sharing as Much as Possible

Virality is a savvy way to get the most mileage out of your business app. Encouraging people to share will result in them spreading the word beyond your traditional platform. Your success depends on how you and your developer orient your positioning in the market. For business owners in the retail space, such as massage therapists, café’s, restaurants, and hair stylists, an app spreads the word in a way that conventional advertising cannot. Customer loyalty programs built around apps outperform alternatives because they make staying loyal incredibly simple.

Loyalty Rewards Program Apps Spur Revenue Growth and Retain Customers

Major retail stores have long wowed their fans with discounts and incentives to stay loyal. Fortunately, the tactics work for almost all business types. It’s crucial to put a personal spin on your approach, but if you’re willing to make an effort to fit your app to your market, you cannot lose. Client retention is going to remain the number one issue for all companies across all industries. Many big companies now offer multi-level reward programs that account for a vast amount of revenue. Even the smallest retailer benefits from installing a program, especially one that taps into the convenience of mobile devices.

Your Most Active Users Make a Massive Difference

Your most eager customers and users are the driving force for your sales growth. A few customers push the majority of revenues for companies, with many experts stating the 80/20 rule. That’s why loyalty rewards programs excel. They help you pinpoint and cultivate relationships with those clients who are demonstrably valuable to your enterprise.

Start New People off with a Bonus

It’s a smart idea to get new rewards members to start off with something extra. That’s an easy way to make them feel like the program is worth it. Getting feedback from your current fans is a way to find out what features they want the most. If you’re willing to come through for them based on their input, you’ll see a greater degree of involvement.

Keep the Focus on the Goals

People join loyalty programs so they can achieve progressive goals. The reward you choose is not the only factor for success. Perhaps the customer will receive a free meal after paying for ten. It may be a free haircut once every three months that keeps someone interested. What matters most is that they’re working towards their objective as they make each purchase. The goal should be something of value that they want. With an app, you can reward them every step of the way as they continue to make purchases and payments. Even relatively small rewards may have a significant impact because your customers engage with your app.

Now is an ideal time to speak to us about how we can help you craft a loyalty rewards program that will boost company sales. With the right incentives in place, your technology will spread effortlessly. Your customers are like everybody else, and they will take incentives where they can find them! We can help make the entire system seamless so that rewards become an automatic process. You won’t have to do extra work using physical systems. Instead, rely on the power of an app to do all the heavy lifting needed. Reward programs continue to carry a lot of weight with consumers. They love to feel appreciation, especially from companies like yours that they admire. Get in touch now to find out more! We’re passionate about helping small businesses establish a loyalty rewards program that works. Fill out the form below and someone from the team will get in touch with you.

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Colleen EakinsColleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it […]

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Tips For Getting and Keeping Mobile App Customers

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If you’re like most mobile app users, the chances are good that you have many apps that you’ve only used once or twice. Most people see a mobile app that they may like, download it, use a time or two, and quickly lose interest. People having a short attention span is commonplace, which makes acquiring and retaining mobile app customers a challenge in a crowded marketplace. People have many options when selecting a mobile app.

As more mobile apps are made available in marketplaces like Google Play and iTunes, people can become mobile app customers with just a press of a fingertip! Several reports, including one from BI Intelligence in 2015, peg the number of apps that people frequently use as three. Even though they may download and install as many as 100 apps in a year, only three of them are useful enough to become favorites. The trend of fewer downloads seems likely in the coming years, but there’s no reason to fear–yet!

It’s crucial to understand and address why people don’t use a mobile app after they install them. If you plan on distributing one, you need to know what psychological elements are at play. Retaining users and building app loyalty is critical to the success of your app.

Why Do People Stop Using Mobile Apps?

It’s no big surprise that the major reason that many mobile app customers stop using an app is quite simple. They forget! Even though they use their mobile phones or tablet devices for many of their regular communication needs, they forget what’s installed on their devices. The best mobile apps become interwoven with the mobile app customer’s daily life. While you can develop the most technically advanced and user-friendly mobile app, if the app doesn’t have a particular focus, your retention rate can suffer. You want to concentrate on appealing to a very specific audience that offers value and solutions that fit their lifestyle and their consumer profile. Your app also should be competitive against other apps in the same vertical or space.

Other Factors That Can Affect The Popularity Of Your Mobile App

Performance – In most cases, if a mobile app seems worthwhile or interesting, people won’t think twice about downloading it to their phone or tablet. Once installed, performance matters. Always be sure to thoroughly test and stabilize your app before putting it out for full release and distribution. Also, be certain you use a reliable mobile app host for your app to assure that it operates efficiently.

Cost – If you are charging for the use of a mobile app, there is always the risk that a free mobile app that has a similar offer can undercut your mobile app user base. It’s important to have a business plan in place before launching your app for best results. If you’re competing with other app developers in the same vertical, it’s imperative to offer more value than your competitors. If others have an app with similar features for free or at a lower price point, you could lose mobile app customers.

Ads And Monetization – Even if you offer a free mobile app, the chances are good that you’ll still want to monetize it using in-app advertising. But keep in mind that an overabundance of ads can significantly degrade your user’s experience. You want to find a reasonable balance of earning revenue and satisfying the desires of your user base. Too many intrusive or annoying ads could result in deletions and use of your mobile app.

Lengthy Registrations or Sign Up Requirements – It’s understandable that as a mobile app host that you want to collect some amount of information from the people who are using your app. It’s a good idea to streamline the Registration or Signup form as much as possible. It can be challenging to use a mobile keyboard to input information including a full name, email address, mobile phone number just to get started.

Tips For Higher Mobile App Customer Retention

Implementing a mobile app is certainly an investment in your business or Organization. You want to maximize the return you get on this expense. Here are some ideas to improve your results across the board.

Optimize the Operations – Take the extra time to test and optimize your app for the best possible performance. A mobile app that works flawlessly is one that will get enjoyed more than an app that experiences frequent crashes, is slow to start, or freezes the user’s mobile operating system. 

After this initial testing period, be sure to monitor and evaluate your app to keep it running at peak performance.

Use Push Notifications – Instead of having a dormant app that’s overlooked and forgotten, push notifications sent directly from your mobile app empower you to grab the attention of your user base and increase the retention rate of your mobile app user base. While you don’t want to inundate your mobile app users with push notifications, sending the occasional update with an offer or other pertinent information helps re-engage these users if they’ve forgotten about your mobile app.

Find A Fair Balance Of Ads – There’s nothing wrong with wanting to generate revenue from your mobile app. However, for best results over the long run, finding a fair balance of the ads that you display helps keep everyone happy. Mobile app customers are using your app willingly, so satisfying their desires while meeting your revenue targets is the sweet spot! Be particular about the ad networks and feature ads you run. If possible, keep the ads as closely tied to the general industry or vertical your app targets. Ideally, running promotions or special offers that result in direct sales for your company result in more sales and income than using advertising platforms to monetize your app.

If you want to learn more about mobile apps and how they can help your business grow, contact the team at Colleen Eakins Design via the contact form. We’re happy to help with everything from mobile app conception to completion!