Entries by Heather McLaughlin

What’s Happening with Modern Logo Design Trends

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The current time is a fantastic time in the history of modern logo design trends. High-end illustration programs and experienced designers are pushing the envelope for corporate branding. There’s no doubt that branding is crucial to business success. The world’s most famous companies all have instantly-identifiable brand elements. Powerful images help consumers make strong associations […]

What You Need to Know About Logos, Trademarks, and Intellectual Property

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Your logo is an essential aspect of your company identity. Not only does it serve to help differentiate your products and services from competitors, but it also helps you create brand recognition with your customers and potential clients. For this reason, one of the most common questions that people have is whether or not logos […]

Let’s Learn About Logo Design History

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Logos are everywhere and remain a mainstay of branding. These powerful images and graphics communicate messages in a concise way designed to help influence consumers when making purchasing decisions. Although many logo designs are simple, the way in which these identifying emblems get created is a fascinating combination of art and science. Anyone who looks […]

Using Colors in Graphic Design

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Whether you are establishing a brand or updating one, don’t overlook the importance of using colors in graphic design to represent your organization. Color theory and psychology date back to Egyptian times. Their observations and findings were that colors could affect people’s moods. In modern society, these same principles remain true. By using colors in […]

What You Need to Know About Voice Search and SEO

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As technology and the way that people use it changes, marketing companies and small businesses must stay abreast of how they can adjust their strategies to remain competitive. In 2018, one of the most significant shifts in the way people query for information is the broader adoption of voice search. Mobile devices and the introduction […]