Marketing Archives

Greener Pastures: Crafting a Sustainable Business and Marketing Strategy

October 27, 2023/0 Comments/in Blog, Guest Blog, Marketing/by Colleen Eakins

In today’s dynamic business landscape, the call for sustainability has transcended from a mere trend to an indispensable facet of entrepreneurship. As consumers become increasingly conscious of the environmental impact of their choices, the demand for eco-friendly products and services has reached new heights.

Colleen Eakins

Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”

colleeneakins.com

The Brand Refresh Playbook: Unleashing Your Company’s Potential

July 7, 2023/1 Comment/in Blog, Guest Blog, Marketing/by Colleen Eakins

In the ever-changing world of commerce, a brand refresh is an important strategy to stay relevant and attract new customers. It’s not just about updating your logo or changing your color scheme; a successful brand refresh is a comprehensive overhaul that touches every aspect of your business. Here are some tips to execute a successful brand refresh.

Colleen Eakins

Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”

colleeneakins.com

Design Trends for 2022

February 8, 2022/0 Comments/in Blog, Digital Marketing, Marketing/by Colleen Eakins

Graphic design is more than showcasing what is trendy for a specific period. It is a reflection of society’s successes, challenges, and hopes. Through the pandemic there have been hard discussions and self-introspection of values and wishes. How can designers take these learnings and create visual experiences that pull emotion out of its viewers?

Colleen Eakins

Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”

colleeneakins.com

“Remember when!” – Nostalgia in Marketing

September 21, 2021/0 Comments/in Blog, Marketing, Small Business/by Meghan McClure Miller

What is nostalgia marketing? This is a marketing tactic that allows brands to draw on the positive cultural memories from previous decades that are designed to engage with today’s campaigns and company offerings.

Meghan McClure Miller

I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.

Marketing Plan Update 2021 – Review and Adjust Marketing Plan for Optimal Results

June 8, 2021/0 Comments/in Blog, Marketing, Small Business/by Meghan McClure Miller

All small businesses are in high gear as they not only work through the year but continue on the uphill climb of the COVID pandemic. Many small businesses have made changes that have been implemented into their operations to keep business doors open.

Meghan McClure Miller

I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.