How Visual Identity Shapes Brand Longevity

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There’s something undeniably satisfying about recognizing a brand from just its colors, font, or logo. Take Coca-Cola’s unmistakable red or Nike’s iconic swoosh. But what is it about these elements that seem to burrow into our minds and stick around for decades? The short answer is visual identity. More importantly, how visual identity shapes brand longevity is a critical question for business leaders and various creatives alike. Let’s dive into the quirky yet strategic world of brand visuals and discover why a good-looking logo or a well-chosen color scheme could make or break your business.

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Elevate Your Marketing Game: Impactful Strategies and Engaging Narratives

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In today’s competitive marketplace, capturing the attention of your audience is more challenging than ever. To stand out, your sales pitches and marketing strategies must not only reach your audience but also resonate on a deeper level. This guide from Colleen Eakins Design walks you through the process of developing captivating sales pitches, creating impactful marketing strategies, and weaving persuasive narratives that forge strong connections with your customers.

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Greener Pastures: Crafting a Sustainable Business and Marketing Strategy

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In today’s dynamic business landscape, the call for sustainability has transcended from a mere trend to an indispensable facet of entrepreneurship. As consumers become increasingly conscious of the environmental impact of their choices, the demand for eco-friendly products and services has reached new heights.

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The Brand Refresh Playbook: Unleashing Your Company’s Potential

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In the ever-changing world of commerce, a brand refresh is an important strategy to stay relevant and attract new customers. It’s not just about updating your logo or changing your color scheme; a successful brand refresh is a comprehensive overhaul that touches every aspect of your business. Here are some tips to execute a successful brand refresh.

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Design Trends for 2022

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Graphic design is more than showcasing what is trendy for a specific period. It is a reflection of society’s successes, challenges, and hopes. Through the pandemic there have been hard discussions and self-introspection of values and wishes. How can designers take these learnings and create visual experiences that pull emotion out of its viewers?

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