How New Small Business Owners Can Build Strong Brands That Connect and Last

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Colleen EakinsColleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it […]

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How Visual Identity Shapes Brand Longevity

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There’s something undeniably satisfying about recognizing a brand from just its colors, font, or logo. Take Coca-Cola’s unmistakable red or Nike’s iconic swoosh. But what is it about these elements that seem to burrow into our minds and stick around for decades? The short answer is visual identity. More importantly, how visual identity shapes brand longevity is a critical question for business leaders and various creatives alike. Let’s dive into the quirky yet strategic world of brand visuals and discover why a good-looking logo or a well-chosen color scheme could make or break your business.

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Design Trends for 2021

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What a whopper of year 2020 has been. So many life-altering changes have happened and we know the world is far from subduing more large events that affect millions. 2020, so far, has taught us the value of those important to us, what slowing down can benefit and beauty in simplicity. This is what the consumer will crave as we move through 2021 with the string of wild chaos that 2020 has brought down upon us all.

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Print Marketing Advantages to Keep in Mind for 2021

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In an ever-growing digital world, how can print marketing compete? For one, it’s more expensive than digital ads and two, it takes more time to develop and execute. In such a fast paced society, is this channel worth the production time and resources?

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Is Your Website’s User Experience Optimal?

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User Experience (UX)…What is it? The user experience (UX) is what it sounds like. It is the overall experience of the person using a digital product such as a website, computer or mobile application, especially in terms of how easy and friendly it is to use.

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