Content Marketing: Is Blogging Dead?

I have seen the question come up of whether or not blogging is dead fairly often recently.  For many, blogging is a part of their content marketing strategy.  For most that are using content marketing as a strategy, blogging is the only method that they are employing.  Blogging has been around for a long time, but in my opinion, only started becoming “popular” and the “thing to do” within the last five years or so.

I believe that it has become the popular thing to do for many reasons:

• The successful careers that have been launched by popular bloggers like Perez Hilton, Bryan Boy and many others.

• The potential to earn passive income/revenue from ads on a blog.

• The SEO benefits that bring traffic and new potential clients/customers to a business.

• The relatively low cost and ease to implement and maintain a blog.

Add to this an increased desire for many to become entrepreneurs or the next big thing, and we have seen an explosion of blogs and bloggers.  Everyone has one.

So, do I think blogging is dead? No, I don’t.

While I feel that the blogosphere and internet are saturated with blogs, I feel that it has turned into a trend that will die.  Wait, didn’t you just say that blogging is not dead?  Yes, that is what I said and believe.  It is the trend itself that I believe will die.  When the next big marketing concept hits, everyone will clamor to jump on that trend and many blogs will be forgotten and will die.  What will remain, will be blogs that were never about just pushing out content for the sake of pushing out content.  What will remain and continue to thrive, will be blogs that were in it because they loved to produce whatever content they were producing, they were passionate about it and believed it was worth while to publish.