#1 Create text based call to actions within blog posts

According to Hub Spot Marketing, regular end-of-post banner CTAs contributed an average of 6% of leads that blog posts generated, but up to 93% of a post’s leads came from the anchor text CTAs.

#2 Include Lead Flows on Your Blog

These are high-converting pop-ups designed to attract attention and offer value selected from a slide-in box, drop-down banner or pop-up box, depending on your offer.

#3 Run Tests on Your Landing Pages

A landing page is where a website visitor becomes a lead, or an existing lead engages more deeply with your brand. These pages play an important role on your website.  Try running A/B tests to get the most from them.  This type of testing compares two versions of a web page to see which one performs better.

#4 Build Work Flows to Enable Your Sales Team

There are a number of automated workflows you can create that your colleagues in sales will thank you for.   For instance, you can send emails on behalf of sales reps, so leads can book a meeting with them at the click of a button.

#5 Add Messages to High Converting Web Pages

Add real-time chat for website visitors.  To increase conversions, you should add messaging capabilities to high-performing web pages, such as pricing or product pages, so leads convert rather than leave.

#6 Leverage Retargeting to Re-Engage Website Visitors

Retargeting works by tracking visitors to your website and serving them online ads as they visit other sites around the web. This is particularly impactful when you retarget people who visit high-converting web pages.

Source: https://blog.hubspot.com/marketing/conversion-rate-optimization-guide?utm_campaign=Marketing%20Blog%20-%20Get%20Them%20All%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=53830112