Writing to 10th Graders
Over the weekend I had a conversation about marketing and writing with my mother. A client of mine had written a scholarly paper and wanted to use it as the basis for an ebook. The intent with the ebook was to get people to sign up for a mailing list (they would receive a free […]
Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”
Playing with My Emotions: The Emotional Sell
Piggy backing on what I wrote about earlier this week with “It Takes More to Keep Our Attention,” emotions are one way that marketers use as gateway into our pockets and hearts. J I know it works on me, so I will assume it works on others as well. Make me mad and I want […]
Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”
It Takes More to Keep Our Attention
Advances in technology and industry have made it harder to please people. We are a society that is often distracted, busy, impatient and easily bored. Look at how children stay entertained or at least what is manufactured and marketed to keep them entertained. A long, long time ago, just a rock, forked twig and a […]
Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”
Why I Love Marketing
I had a conversation with my brother over the weekend about why we love marketing. He graduated with a degree in marketing and we talked about some of the reasons why he wanted to get into the field. As a designer, I was instantly thrust into the field the minute I landed my first job […]
Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”
Learning to Appreciate Feedback & Negative Criticisms
While I pride myself on being thick skinned enough to not allow negative criticism or feedback to get me down, sometimes it does. As a designer, I learned way back in art school that art is subjective. Not everyone will like it, especially professors. My design professors were very hard on us during critique. They […]
Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”
Keepin’ The Lights On
