Lack of Engagement is like Giving a Customer the Cold Shoulder
I feel that it is very important for businesses that market in the digital arena to be engaging with their audience. If you use social media, respond and interact with your audience as opposed to just posting. If you use your blog as a marketing vehicle, respond to comments and shares of your posts. If […]
Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”
Brand Marketing Trend: Inclusion
I’m noticing that brands are really trying to dial in to their customers and are crafting messages that subtly speak to them. I say subtly because most are doing it in ways that are not bold enough to alienate or piss off customers (at least in some cases). I’m seeing it more with the visuals […]
Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”
What Is Your Brainstorming Process?
I am always curious to learn what other people do to brainstorm ideas. Whether it is for a creative, design project; a new business concept/idea; or a marketing strategy. So, I want to know. What is your process for brainstorming new ideas and concepts? Do you embark on this endeavor on your own or do […]
Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”
All Aboard the Email Train
Recently I have been inundated with emails. They are from retailers that I have made purchases from in the past and present; sites that I signed up to and sites that I have no recollection of ever giving my email address to, but that are reputable. It is absolutely driving me crazy and feels a […]
Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”
Taking a Leap and Shouting it from the Mountaintops
Deciding to go into business for yourself is taking a leap, a risky leap. It could be a leap into a deep pit of pooh, or a leap on to a floating cloud. Unfortunately, you will not know where your leap will land until you take that leap. Taking a leap in life is scary, […]
Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”
Keepin’ The Lights On
